Brad Pickard Builds CGI City for Ford Canada

CGI artist Brad Pickard was commissioned by Blue Hive and Ford Canada to produce a highly complex CGI image. The The concept was to have a series of chevrons appear within the lights of the city, with the chevron pattern bending and conforming to the shape of multiple building. To achieve this, Pickard created all the buildings in CGI so each individual light could be turned on or off to create the unique pattern.

Agency: Blue Hive
Client: Ford
Art Directors: Barry Hann and Hiu Chan
CGI: Brad Pickard

BP FORD EDGE CITY LIGHTS