Opus Energy and McCann Erickson wanted to highlight Opus’ “surprisingly low tariffs” in a fun, new campaign that required the animating of a garden gnome and a gingerbread cookie. They turned to George Logan, known for his technical and conceptual work requiring the compositing of many elements (often featuring live animals rather than gnomes and gingerbread men), to create two images that illustrated the idea. And not surprisingly, George created seamless, highly realistic portrayals, of all parties.
Agency: McCann-Erickson Birmingham
Art Director: Jamie Buckingham