George Logan’s Falling Ladies Sneak Peek

George Logan was commissioned by London agency Pan Unlimited to create a series of images for a new Osteoporosis drug. The concept was that there is no such thing as a small fall for one with Osteoporosis. George, who is renowned for bringing both a technical mastery and humanity to conceptual imagery, beautifully captures the very human fragility of being an Osteoporosis sufferer.

 

Falling_Garden Falling_House Falling_Market