George Logan’s Falling Ladies for Pan Unlimited London

A recent shoot by George Logan highlights the dangers of living with Osteoporosis. The new ads, shot to promote a new treatment, suggest that there is no such thing as a small fall for a sufferer. As always, the images are informed by George’s technical expertise married with his humanity and the result is ads that very simply and beautifully convey the very real risks and fear involved with living with this condition.

Agency // Pan Unlimited London
Art Direction // Lawrence Clift and Mike Brightley