What”s more fun than a kitchen full of monkeys? Not much. And who better to shoot the action than highly acclaimed animal photographer George Logan who was commissioned by Mother London and Ikea to capture the pandemonium as monkeys at the Jaguar Rescue Center in the Costa Rican jungle were set loose in an Ikea Metod Kitchen. Mayhem? Check. Mischief? Check. The most fun one could have in a kitchen? Absolutely.
The campaign “Rediscover the Joy of the Kitchen” is one in a larger series called “The Wonderful Everyday” that encompasses a series of playful ads. “Rediscover the Joy of the Kitchen” included a broadcast spot, print, OOH, digital, and social. George shot alongside the broadcast crew over the course of one week.
“It was really great fun,” added George. “We photographed animals in the right way—we went to them. They were free to come and go and we just captured the moments. We’d shoot until the monkeys trashed the set, then re-set everything. The monkeys treated the set like a giant playground.
The jungle was quite a tough environment. It was very hot and humid with lots of bugs and I managed to get stung in the eye. I also came home with a poison ivy rash over my hand. But I loved every minute of it!”
For a look at the making-of, please watch the video below.
The broadcast spot was directed by Juan Cabral.
Agency: Mother London
Campaign: The Wonderful Everyday/Rediscover the Joy of the Kitchen
Creative Directors: Freddy Mandy and Tim McNaughton
Art Directors: Hannah Tarpey and James Sellick
Art Producer: Claire Young