George Logan Shoots Panasonic “Mastering the Magic of Light” Campaign

Panasonic’s new 4K television technology features four times the pixels of standard HD. The launch campaign “Mastering the Magic of Light” was produced by London’s Brave agency who commissioned George Logan to create a series of images that convey the detail, color and vibrancy of the new technology. Art directed by Brave’s Colin Jones, the campaign was shot in both London and Lisbon, Portugal.

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