Genevieve Caron for JSX

“This is a campaign that came from superstar team Mike Butler and Clemence Pluche at Eleven Inc. in San Francisco.

Mike is the art director, and Clem is the copywriter. Creative director was Ted Bluey. Agency producer was Analisa Payne.

Right away I loved the simplicity of the idea –

Only 4 actors: the human element, the plane, the tarmac, and the sky.

I loved the challenge of developing a unique and beautiful feel to the images, where everything would be equally important.

I wanted the images to have that sense of serenity that comes when you’re not pressed for time.”

JSX Hop on Air Travel