Michael Nager National Ad Campaign for Aramark

Aramark and FCB Chicago commissioned Michael Nager to shoot iconic imagery for a worldwide ad campaign “We Dream. We Do.” Aramark provides food, facilities management and uniforms to healthcare institutions, universities and school districts, stadiums and arenas and businesses in 22 countries. The large-scale composites involved placing a food truck inside a a beautiful downtown office, sending parachutes sailing above a nighttime stadium, placing a giant fresh salad into the middle of a university campus, and landing luminous bubbles over a hospital.

The Berlin-based Nager took a tour of America shooting on location in Texas, California, South Carolina and Atlanta and got an introduction to American baseball, attending his first baseball game and tailgate party with FCB Associate Creative Director Kristin Haley on the grill. Needless to say, he came away a fan and with his gorgeous images.

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Client: Aramark
Agency: FCB Chicago
Creative/Art Director: Kristin Haley
Retouching: Imaginary Lines