Andric was hired by Montreal’s Cossette Agency to shoot a national ad campaign to promote Aeroplan, a travel and loyalty reward program. The complex assignment titled “And You’re There…” was developed in tandem with a TV commercial concept and entailed seven “grand” location images with extensive CGI integration that worked across multiple mediums and a total of 160 formats.
Andric was brought in at an early stage to work with the agency creative team and developed a visual concept that included a unique color personality for each image and finding locations that carried the feeling of the campaign. Final destinations included the Canadian Rockies, the California redwoods, San Francisco, Death Valley, Nevada’s Valley of Fire, Arizona’s Lake Powell and an Oregon beach.
All CGI and CGI integration was done by ADDITIVE Studios in London. Compositing, retouching and colour treatment was done by Andric.
CD: Louis-Hugo Marchand
AD: Myriam Turenne
AB: Monique Boisvert
Production planner/associate producer/assistant/scout: Raymond Graber
Producer California: Will Taylor
Producer Toronto: Aarin MacKay
CGI: ADDITIVE Studios in London