Michael Crichton for Air Canada enRoute Edition

Air Canada, the leading airline in Canada, is more than an airline. They are an upscale, savvy media company who take reaching their jet-setting audience very seriously. enRoute Edition is their latest offering, a new magazine distributed exclusively to flyers of the Toronto-Montreal route.enRoute Editions is a new breed of city magazine that covers two cities and plays off the rivalry between the two cities. It covers the latest restaurants, bars, events and shopping in both cities while also covering global destinations of interest.
Lucky Michael Crichton who shot a story for the July 2014 issue that featured artisanal popsicles from Toronto’s Wild Child’s Kitchen  and Montreal’s La Catrina Paletas. Pictured flavors include Cool Guy, La Lupe and Beet Fudgicle from Wild Child’s Kitchen and Tamarind-Guava and Avocado-Coconut-Lime from La Catrina Paletas. Many other flavors were sampled and possibly chased with shots of Tequila (but maybe that never happened). Lucky readers though who have enjoyed this beautiful image that makes them look, well, good enough to eat!
Client: Spafax for enRoute Edition
AD: Jennifer Spinner
Food Stylist: Ashley Denton